Dinopix vs BrightLocal
An honest side-by-side, so you can decide which suits your business. BrightLocal describes itself as:“Shine bright, locally.”
We make Dinopix, so read this with that in mind.
Everything here about BrightLocal comes from BrightLocal’s own website, checked on 16 October 2026. Products and prices change, so check their site before you decide, and tell us if anything here is out of date.
Pricing
BrightLocal
Published pricing
In US dollars, per location. Review management is in the Grow plan: US$65 a month, or US$49 a month billed annually, for one location. 14-day free trial.
Dinopix
Published pricing
Free plan, then paid plans from US$15 (A$19) a month, billed monthly or annually. Prices are published, with no hidden fees. See every plan.
Side by side
| Feature | BrightLocal | Dinopix |
|---|---|---|
| What it is | A local SEO platform: rank tracking, citations, listings and audits, with reputation tools in its Grow plan. | A review and comment management platform; no local SEO tools. |
| Review sites | Tracks reviews on over 80 sites, with lists for Australia, the US, UK and Canada. | Google, Facebook, Instagram, Trustpilot, ProductReview and Judge.me in one feed. |
| Replying to reviews | In-app replies for Google and Facebook, up to 350 characters; other sites link out. | Replies publish to Google, Facebook, Instagram and Judge.me. Trustpilot and ProductReview replies are drafted in Dinopix, then posted on their site. |
| AI replies | Generate AI responses to edit; template auto-replies for Google. | AI reply drafts on every plan (5 a month on Free). Brand voice, and auto-reply by star rating with approval by email, from Starter. |
| Review requests | Email, SMS, QR and in-store. SMS is not available in Australia. A feedback step can come before review sites; they state they don’t use review gating. | Email review requests after an order is delivered, to every customer the same way. No SMS. An add-on on Growth, included from Scale. |
| Social comments | Not stated on their site. | Facebook and Instagram comments, plus Messenger and Instagram direct messages, in one inbox. Hide comments. No private replies yet. |
BrightLocal suits
- Businesses and agencies focused on local search rankings and listings
- Agencies wanting white-label local SEO reports
- Businesses tracking reviews on many local directories
Dinopix suits
- Businesses that need Instagram, Trustpilot or Judge.me as well as Google
- Teams handling social comments and messages with their reviews
- Businesses that want to pay in Australian dollars
When Dinopix is the wrong choice
- You want rank tracking, citations or listings management.
- You need reviews from directories beyond Dinopix’s six.
- You want white-label local SEO reports.
Frequently Asked Questions
Which BrightLocal plan includes review management?
BrightLocal’s pricing page puts review monitoring, replying and review requests in its Grow plan.
Does Dinopix do local SEO?
No. Dinopix doesn’t track rankings or manage citations. Some businesses use a local SEO tool alongside Dinopix.
Can either send SMS review requests in Australia?
BrightLocal’s help centre says SMS mode is unavailable in Australia. Dinopix sends review requests by email.
Can I try Dinopix before deciding?
Yes. The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card.
Try Dinopix alongside it
The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card. Compare them on your own reviews before you decide.