Intelligence

Know What Your Customers Really Think.

Sentiment, topics and trends across every platform and location.

Dinopix reads every review and comment to label its sentiment and the topics it mentions, then shows how your rating, review volume and response times are moving against the previous period. Rank your locations, see what it takes to lift your rating, and export it all as CSV or PDF.

Key Capabilities

Everything you need to manage this area of your online reputation.

Sentiment from the Words

Every review with text is labelled positive, neutral or negative from what it says, not just its stars.

Topics and AI Insights

See what reviews are about, from staff to wait times, and an AI summary of praise and concerns.

Trends vs Last Period

Rating, volume and sentiment over time, with every metric compared with the period before.

Response Time

Your typical time to a first reply, the slowest 10%, and the share answered within 24 hours.

Location Rankings

Every listing rated side by side, lowest first, with how far each moved since the last period.

Exports and Reports

Download CSV or PDF reports, or email a weekly or monthly summary to a client or manager.

See what customers are really talking about

Reviews are tagged by topic as well as sentiment, and each topic carries its own tone. "Lovely staff, terrible parking" counts for one and against the other, so a mixed review never hides a complaint.
  • Staff, wait times, price, quality, cleanliness and more
  • A flag when a topic is drawing more complaints than before
  • One click to the reviews behind any number

Find the location that needs help

With more than one listing, every location is rated side by side, lowest first, with its trend across the period and how many places it moved.
  • Filter everything by location group or region
  • Compare every business you manage in one table
  • Save a view and reopen it next time

Know what it takes to move your rating

The rating forecast shows how many more 5-star reviews lift your rating to the next tenth, and what a single 1-star review would cost. Response time shows how quickly you are answering.
  • Targets at the next tenth, 4.5 and 4.8
  • Your typical reply time and the slowest 10%
  • Each person’s replies on the Team card

Frequently Asked Questions

How is sentiment worked out?

AI reads the text of every review and comment and labels it positive, neutral or negative from the words, not the stars. A 4-star review that spends three sentences on a complaint is not a positive review. Star-only ratings have no text, so they get no label.

Which plans include analytics?

Free shows a ratings overview. Starter adds full analytics and CSV and PDF exports. Growth adds sentiment insights and topics. Scale, Agency and Enterprise add scheduled email reports and saved views.

Can I send reports to a client or manager?

Yes, on Scale, Agency and Enterprise. A business can email a short weekly or monthly report covering the rating, review volume, replies, what customers talked about and any locations below average. Recipients confirm their email first and can stop the reports with one click.

Can I compare locations and businesses?

Yes. Scores by location rates every listing side by side, lowest first, and location groups filter the whole page to one region or brand. If you manage several businesses, Compare all businesses puts them in one table for the period you choose.

Does sentiment decide which reviews get a reply?

No. Sentiment never triggers a reply on its own. Auto-reply works from the star rating, so a mislabelled sentiment cannot cause the wrong reply to be sent.

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