Dinopix vs Feefo
An honest side-by-side, so you can decide which suits your business. Feefo describes itself as:“Boost AI visibility and build trust with 100% verified customer reviews”
We make Dinopix, so read this with that in mind.
Everything here about Feefo comes from Feefo’s own website, checked on 16 October 2026. Products and prices change, so check their site before you decide, and tell us if anything here is out of date.
Pricing
Feefo
Published pricing
On its Australian page: Essentials from $305 a month, Enhanced from $610 a month, Plus by quote (no currency code shown). Priced by the volume of feedback requests. No free plan. Terms set an initial term in your order form, then 12-month renewals with 90 days’ notice.
Dinopix
Published pricing
Free plan, then paid plans from US$15 (A$19) a month, billed monthly or annually. Prices are published, with no hidden fees. See every plan.
Side by side
| Feature | Feefo | Dinopix |
|---|---|---|
| What it is | An invite-only review platform: verified customers are asked after a purchase and the reviews are hosted by Feefo. | A place to manage reviews and comments from Google, Facebook, Instagram, Trustpilot, ProductReview and Judge.me. |
| Review requests | Email, SMS and WhatsApp invitations with reminders, in monthly allowances (Essentials: 200 email, 50 SMS, 50 WhatsApp). Their terms require that customers are not chosen selectively. | Email review requests after an order is delivered, to every customer the same way. No SMS. An add-on on Growth, included from Scale. |
| Replying to reviews | Reply to any Feefo review in the Feefo Hub; replies appear publicly within 24 hours. | Replies publish to Google, Facebook, Instagram and Judge.me. Trustpilot and ProductReview replies are drafted in Dinopix, then posted on their site. |
| AI replies | AI summaries and AI replies from Essentials. | AI reply drafts on every plan (5 a month on Free). Brand voice, and auto-reply by star rating with approval by email, from Starter. |
| Display and Google | On-site widgets, Google Seller Ratings, Google Shopping stars and rich snippets. | Not offered: Dinopix does not provide review widgets. |
| Social | Share reviews to Facebook and Instagram; shoppable UGC galleries on Plus. No comment inbox stated. | Facebook and Instagram comments, plus Messenger and Instagram direct messages, in one inbox. Hide comments. No private replies yet. |
| Also includes | Product reviews, NPS and custom surveys on Enhanced, review syndication, API and webhooks. | Customer CRM with Shopify and WooCommerce sync, NPS surveys, social listening and analytics. |
| Contract | Initial term set in the order form, then renews for 12 months at a time unless you give 90 days’ written notice. Fees invoiced monthly. | Monthly or annual billing, paid in advance. No minimum term published; change plan any time. |
Feefo suits
- Retailers and brands that want verified product reviews and Google Seller Ratings
- Businesses that want SMS or WhatsApp review invitations
- Larger businesses comfortable with a contracted, sales-led plan
Dinopix suits
- Businesses whose reviews live on Google, Facebook and Instagram rather than a hosted review site
- Teams that handle social comments and messages alongside reviews
- Businesses that want a free plan and to change plan any time
When Dinopix is the wrong choice
- You want a hosted, verified review profile with product reviews and Google Seller Ratings.
- You need SMS or WhatsApp review invitations.
- You want review widgets on your website.
Frequently Asked Questions
How much does Feefo cost?
Feefo’s Australian pricing page lists Essentials from $305 a month and Enhanced from $610 a month, with Plus by quote. Pricing depends on how many feedback requests you send.
Is Dinopix a Feefo alternative?
Partly. Feefo collects and hosts its own verified reviews; Dinopix manages reviews on Google, Facebook, Instagram, Trustpilot, ProductReview and Judge.me. Some businesses need one, some both.
Can Dinopix send SMS review requests like Feefo?
No. Dinopix sends review requests by email after an order is delivered. If SMS or WhatsApp invitations matter, Feefo covers that and Dinopix does not.
Can I try Dinopix before deciding?
Yes. The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card.
Sources, checked 16 October 2026
Try Dinopix alongside it
The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card. Compare them on your own reviews before you decide.