Dinopix vs Whitespark Reputation Builder
An honest side-by-side, so you can decide which suits your business. Whitespark Reputation Builder describes itself as:“Our automated review-getting review-managing platform that helps businesses look amazing online.”
We make Dinopix, so read this with that in mind.
Everything here about Whitespark Reputation Builder comes from Whitespark Reputation Builder’s own website, checked on 16 October 2026. Products and prices change, so check their site before you decide, and tell us if anything here is out of date.
Pricing
Whitespark Reputation Builder
Published pricing
In US dollars. Reputation Builder Pro is US$79 a month per location, with 3,000 email requests, 300 SMS credits and monitoring on 10 sites. Multi-location is by quote. 14-day free trial for up to 10 locations.
Dinopix
Published pricing
Free plan, then paid plans from US$15 (A$19) a month, billed monthly or annually. Prices are published, with no hidden fees. See every plan.
Side by side
| Feature | Whitespark Reputation Builder | Dinopix |
|---|---|---|
| What it is | A review tool from a local SEO company; rank tracking, citations and listings are separate Whitespark products. | A review and comment management platform; no local SEO tools. |
| Review sites | Integrates with 100+ sites such as Google, Facebook and BBB; the Pro plan monitors 10. | Google, Facebook, Instagram, Trustpilot, ProductReview and Judge.me in one feed. |
| Replying to reviews | Replies directly to Google reviews and Facebook recommendations. | Replies publish to Google, Facebook, Instagram and Judge.me. Trustpilot and ProductReview replies are drafted in Dinopix, then posted on their site. |
| AI replies | Not stated on their site. | AI reply drafts on every plan (5 a month on Free). Brand voice, and auto-reply by star rating with approval by email, from Starter. |
| Review requests | Email and SMS, with tablet and kiosk modes. Most request modes ask an NPS score first; their own guide says review gating is against Google’s guidelines. | Email review requests after an order is delivered, to every customer the same way. No SMS. An add-on on Growth, included from Scale. |
| Also includes | Review widget, conversion pop-up, NPS and survey questions, Google Q&A and Twitter monitoring. | Customer CRM with Shopify and WooCommerce sync, NPS surveys, social listening and analytics. |
| Contract | Monthly or annual, prepaid, renews automatically; cancel any time. No refunds. | Monthly or annual billing, paid in advance. No minimum term published; change plan any time. |
Whitespark Reputation Builder suits
- Local businesses that already use Whitespark for rankings, citations or listings
- Businesses that want SMS requests, kiosk mode and review widgets on their website
- Businesses that need reviews from many local directories
Dinopix suits
- Businesses that need Instagram, Trustpilot or Judge.me as well as Google
- Teams handling social comments and messages with their reviews
- Shopify and WooCommerce stores that want reviews linked to order history
When Dinopix is the wrong choice
- You want SMS review requests: Dinopix sends review requests by email only.
- You want rank tracking, citations or listings management from the same company.
- You want review widgets or pop-ups on your website: Dinopix doesn’t provide them.
Frequently Asked Questions
How much does Whitespark Reputation Builder cost?
Whitespark lists Reputation Builder Pro at US$79 a month per location, with custom pricing for multi-location businesses and a 14-day free trial.
Does Dinopix do local SEO like Whitespark?
No. Dinopix doesn’t track rankings or manage citations or listings. Whitespark sells those as separate products, and some businesses use a local SEO tool alongside Dinopix.
Do both reply to Google reviews?
Yes. Whitespark says Reputation Builder replies directly to Google reviews and Facebook recommendations. Dinopix also publishes replies to Instagram and Judge.me.
Can I try Dinopix before deciding?
Yes. The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card.
Sources, checked 16 October 2026
Try Dinopix alongside it
The free plan connects one Google listing and one Facebook page with its Instagram account, with no credit card. Compare them on your own reviews before you decide.