Daniel has spent more than a decade in digital and ecommerce. He currently leads digital and ecommerce for a multi-location Australian retailer, where managing reviews across dozens of store locations is a daily operational problem rather than a theoretical one.
He has held senior digital roles across tax services, natural healthcare, online trading and business consulting, covering UX, SEO and digital strategy. Before moving into digital, he spent ten years at one of Australia’s big four banks in customer service, client-facing and sales roles — including eighteen months seconded to Vietnam as a sales and service coach team lead.
He built Dinopix Reviews to solve the review management problem he kept running into.
Writes about
- Online reputation management
- Customer review management
- Multi-location retail operations
- Digital strategy
- Ecommerce
- Search engine optimisation
- Customer experience
Recent articles
All resources →Can You Delete a Google Review? The Honest Answer
7 min read
How to Remove a Google Review: What Actually Works in 2026
9 min read
The Connection Between Employee Experience and Customer Reviews: How Happy Employees Drive Better Ratings
10 min read
The Ultimate Review Management Platform Comparison for 2026: Find Your Perfect Solution
8 min read
How to Measure Customer Satisfaction Beyond NPS Scores: A Comprehensive Guide
7 min read
Personalising Customer Responses at Scale Without Sounding Robotic
7 min read