How to Manage Facebook Page Reviews (Recommendations) in 2026

If you search for "reviews" on your Facebook Page and can't find them, nothing is broken. Facebook replaced star reviews with Recommendations: a visitor answers Yes or No to whether they recommend the business and can add a written comment, tags and photos. The setting, the Reviews view and the reporting steps still use the word "reviews" in places, which is why older guides (and the menus they describe) no longer match what you see.

This guide covers how to manage Facebook Page reviews as they work now: how to turn recommendations on or off, where to see them, how to reply as your Page rather than your personal profile, what you can and can't remove, and how to keep up when you look after more than one Page. Every Facebook step below comes from Meta's own Help Centre and was checked on a live Page in October 2026, with links in the Sources section. Meta changes its menus often, so where its help is vague or the screens vary, we say so.

Reviews are now recommendations: what changed

Facebook used to ask visitors for a 1 to 5 star rating. It now asks whether they recommend the business. Meta's developer changelog from August 2018 announced a new positive-or-negative recommendation field for Pages to replace the old 1 to 5 rating field. Older star reviews didn't disappear: Meta's reporting help still refers to recommendations "that only include a star rating", so a Page that has been around a while may show both kinds.

What matters day to day:

• Your Page's score comes from public recommendations only. Meta's Help Centre says "Only recommendations that are shared publicly are included in a Page's overall rating." A recommendation shared with Friends still appears to those people, but it doesn't count towards the score. Public ones show a globe icon next to the date.
• You need at least five before a rating shows. Meta says a Page "may not have a rating if it hasn't received at least five reviews."
• Your count can look different to other people. Because some recommendations are shared with custom audiences, Meta says "the review count on a Page may fluctuate" depending on who is looking. As an admin, you see the count of public reviews, which are the ones used for your score.
• Facebook doesn't check that the person was a customer. Meta's rules ask reviewers to base a recommendation on personal experience and not to review a Page they manage, but it says it doesn't verify that people bought the product or used the service.
• Spam removals can move your score. Meta removes reviews that break its spam policies, and says your rating may change when it does.

Turn recommendations on or off

As of October 2026, these are the steps on a computer, from Meta's Help Centre and checked on a live Page:

1. Log in to Facebook and click your profile photo at the top right.
2. Click See all profiles, then select the Page you want to switch into.
3. Click your Page's profile photo at the top right.
4. Click Settings and privacy, then Settings.
5. In the left menu, under the Audience and visibility group, click Page and tagging.
6. Under the Viewing and sharing heading, turn Allow others to view and leave reviews on your Page? on or off.

The help text under that toggle sums up the setting well. In October 2026 it read: "Reviews are public, influence your rating and cannot be deleted. You can hide your rating and existing reviews from your Page and keep people from leaving new reviews at any time."

Three things to know before you touch the switch:

• It may already be on. Meta says "If your Page previously had reviews, Recommendations have been automatically turned on for your Page."
• Turning it off hides everything, good and bad. Your rating and all existing recommendations are hidden from your Page, and nobody can leave a new one. They aren't deleted: Meta's help article says off will "remove the rating and reviews from your Page", and the settings screen describes this as hiding them. If you switch it back on, the rating and reviews should reappear on your Page.
• Leaving it on can help people find you. Meta says recommendations may make your Page easier to find in Facebook search.

Meta's article only gives computer steps, and the Android and iPhone versions of the same help page say the feature isn't available in either app, so use a computer. Our guide on how to turn off reviews on Facebook covers the setting in more detail, including why you might not see it. If you've seen instructions that send you to Templates and Tabs, those are for the older Page layout and don't appear in Meta's current help.

For most businesses, leaving recommendations on is the better call. Customers who can't leave a recommendation tend to say the same thing in your post comments instead, where it has no structure and is harder to keep track of.

See and sort them

Older guides tell you to click a Reviews tab at the top of your Page. On a live Page in October 2026 there wasn't one. Reviews are in two places instead:

1. Switch into your Page: profile photo at the top right, See all profiles, then your Page.
2. In the Details section of your Page, find the line showing your star icon and review count, for example "5 reviews". Click it to open a Reviews pop-up with the count, a Recent reviews heading and a See all link.
3. For the full list, click More in your Page's row of tabs and choose Reviews. The address ends in /reviews, so you can bookmark it.

If recommendations are turned off, neither the Details line nor the Reviews view appears. That's the quickest way to tell whether the setting above is on.

Sorting options are thin. The list shows the most recent reviews first, and Meta doesn't document any way to filter it, for example to show only the negative ones. Newest first is the order you want anyway, so nothing new slips past; if you have a lot of recommendations, work down from the top and check each one.

If a recommendation you saw earlier has gone, Meta gives two reasons: it may have been removed for breaking the Community Standards, or the person who wrote it may have changed who can see it.

Reply as your Page

A recommendation works like a post, with Like, Comment and Share underneath, so you reply by commenting on it. The step that trips people up is who the reply comes from. Browse as your personal profile and the comment can go out under your own name, which looks odd and puts your personal profile in front of an unhappy customer. So:

1. Switch into your Page first: profile photo at the top right, See all profiles, then your Page.
2. Open the review from the Reviews view on your Page.
3. Type in the comment box under it. When you've switched into the Page, the box reads Comment as followed by your Page's name, and your reply posts as the Page.

If the box shows your own name instead, you haven't switched into the Page. Go back to step 1.

What to say depends on the recommendation:

• Positive: thank them by name and mention something specific they wrote. One line is fine. The same "Thanks for the review!" pasted under every one reads as automated.
• Negative, with detail: acknowledge the problem, apologise for the experience without arguing the facts in public, and give them a way to sort it out, such as messaging your Page. Our guide on how to respond to negative reviews has a four-part structure and examples for common situations.
• Negative, no detail: keep it short and invite them to get in touch. Future customers read your reply as closely as the review.
• Not a customer at all: say so politely and briefly, for example: We can't find a record of your visit, so please message us and we'll look into it. Then report it if it breaks the rules, as below.

What you can and can't remove (reporting)

You can't delete a recommendation someone else wrote. Facebook's own settings screen says reviews "cannot be deleted". Your options are:

• Report it. Open the review from your Page's Reviews view, click the ... menu at the top right of the review and select Report post, then follow the instructions on screen. The same menu also offers Save post, Turn on notifications for this post and Embed. Facebook tells you it won't let the reviewer know who reported it. Meta reviews each report and may remove recommendations that don't follow its Community Standards.
• Know what can't be reported. Meta says "Recommendations that only include a star rating can't be reported." Older star-only reviews stay unless Meta removes them for another reason.
• Turn recommendations off. This hides your rating and every recommendation from your Page in one go, the good ones included. It's a last resort, not a moderation tool.

Reports work best when the recommendation clearly breaks a rule: spam, hate speech, harassment, someone's personal details, or something that has nothing to do with your business. A genuine customer who had a bad experience and says so isn't breaking a rule, so reporting them is unlikely to get it removed. Answer those instead.

Comments are different. On your own posts you can hide or delete comments and set filters that hide abuse automatically. Our guide on how to delete or hide comments on your Facebook business Page has the steps.

Reviews vs post comments

A lot of feedback on Facebook never arrives as a recommendation. Customers comment under your posts and ads, often because that's where they already are. The two behave differently:

• Recommendations live in your Page's Reviews view, count towards your rating if they're public, and can be reported but not deleted by you.
• Comments sit under individual posts and ads, don't affect your rating, and can be hidden or deleted by the Page.

Both need watching. A complaint under a popular post can be seen by more people than a recommendation ever will be. We go into this in more depth in Facebook reviews vs post comments.

Managing several Pages

Facebook's own tools are built around one Page at a time. Every step above starts with See all profiles and switching into a Page, so if you run a Page for each location or manage Pages for clients, checking recommendations means switching into each one in turn and opening its Reviews view. The usual failure isn't a bad reply. It's a recommendation nobody sees for three weeks because it landed on the Page nobody opened.

A few habits help:

• Agree who checks which Pages, and how often. Weekly at the very least, daily for busy locations.
• Check newest first on every Page, so a new recommendation can't hide behind old ones.
• Keep a short set of agreed replies for common situations, and adapt them each time, so everyone answers in the same voice.
• Set comment filters on every Page, not just the main one.

This is the problem Dinopix is built for. You connect Facebook once, with an admin or editor role on your Pages, and every Page you manage is found. You assign each Page to a business, and its recommendations and post comments arrive in the same feed as your Google reviews, where you can filter to everything still unreplied across every location. Replies to comments on your posts publish straight to Facebook as your Page, and you can hide spam comments from the same place. Recommendations sit in the same feed so none are missed, but replies to them are made on Facebook itself, using the steps above. The help centre explains how replying works on each platform.

See every Facebook recommendation next to your Google reviews

Dinopix brings the recommendations and post comments from every Facebook Page you manage into one feed with your Google reviews, so nothing sits unseen on a Page nobody checked. Replies to comments post on Facebook as your Page, and you can hide spam from the same place; replies to recommendations are still made on Facebook. See the plans, including the free one.

Sources

• Facebook Help Centre, Turn Recommendations on or off for your business Page
• Facebook Help Centre, See your Facebook Page's recommendations
• Facebook Help Centre, How Page review count and recommendation score are determined
• Facebook Help Centre, Report a Recommendation or review about a business Page on Facebook
• Facebook Help Centre, Recommend a business on Facebook
• Meta for Developers, Graph API non-versioned changes, 17 August 2018
• Facebook Page settings, Page and tagging, on-screen help text under the reviews toggle (viewed October 2026)