The Idea
A review on its own is just a comment from a stranger. The same review next to that person's order history is a conversation you can actually have. The Dinopix CRM exists to give every reply that context.
The Four Records
- Contacts: individual people, deduplicated by email address
- Companies: businesses those people belong to, with orders rolled up across every contact
- Orders: what someone bought, when, for how much and at which location
- Cases: enquiries and issues with their own lifecycle (New → In progress → Resolved → Closed)
Where the Data Comes From
Contacts and orders arrive automatically from your connected Shopify or WooCommerce store, from website forms, from a CSV import, or you can add them by hand.
Linking Reviews to People
When a review or message arrives, Dinopix looks for a matching contact by email or name. Linked feedback appears on the contact's activity timeline, so you can see that the person leaving a two-star review has spent $400 with you over six months, before you write back.
Which Plans Include It
The CRM is available on Growth and above. Automated review requests and NPS surveys are a separate add-on, bundled free on Scale, Agency and Enterprise.