How It Works
When you reply to a review or comment, pick a tone next to AI reply and Dinopix drafts a reply for you. The AI reads the review itself and your business's brand voice settings, so the draft answers what the person actually said, in the way your business talks.
Every suggestion is a draft. Nothing is posted until you choose to.
Set Up Your Brand Voice
Go to Settings > Brand voice. Each business has its own brand voice, so if you run several brands, each one sounds like itself.
Brand voice settings are on the Starter plan and above. On Free you still get 5 AI suggested replies a month, written in the tone you pick next to AI reply. A line beside the tones shows how many are left, for example "3 of 5 AI replies left this month".
- Tone of voice: Professional, Friendly, Casual, Formal or Empathetic. This is the default feel of every AI reply.
- Spelling: British & Australian (apologise, colour, centre) or American (apologize, color, center). Dinopix also strips dashes used as punctuation from AI replies, because they are a giveaway that a machine wrote them.
- Registered with Ahpra? Health practices should answer Yes. AI replies then never mention treatment or results, and auto-reply always waits for your approval. See Replying as a Health Practitioner.
- Brand context: describe who you are and how you like to talk to customers. For example: "Family-run dental practice in Sydney. Warm and reassuring, never salesy. Invite unhappy patients to call us."
- Never say: one phrase per line that the AI must never use, such as "full refund" or "our fault". If a draft contains one, it is thrown away instead of being shown to you. This is checked on what the AI actually wrote, and a phrase also catches its longer forms ("guarantee" blocks "guaranteed").
- Click Save Brand Voice.
Get a Suggested Reply
- Open Reviews & Comments and click Reply on a review or comment.
- Next to AI reply, choose Professional, Friendly or Apologetic. The draft appears in the reply box.
- Read it and change anything you like.
- Post it. The button names the platform: Post to Google, Post to Facebook, Post to Instagram, Post to TikTok or Post to Judge.me publishes the reply there. On Facebook, Instagram and TikTok comments, Save without posting keeps it in Dinopix only. ProductReview and Trustpilot have no way to post a reply for you, so use Save & copy, then Reply on the platform and paste it.
Waited 25 minutes for a flat white and nobody said a word.
Private messages in the Inbox have their own Suggest Reply button, which uses the same brand voice.
Tips
- The more specific your brand context, the better every suggestion gets.
- Use Never say for anything that would cost you money or trouble in public: admissions of fault, refunds or discounts, staff names, and anything about an ongoing dispute.
- Always read a draft before it goes out. It is a starting point, not a final answer.
- AI suggestions count towards your plan's monthly AI replies. See Plans and Limits.