Reading Your Dashboard

What the dashboard shows

The dashboard is the summary for the business you are currently viewing, across every platform you have connected. Switch business in the top bar and every number on the page changes with it.

Show me in the app: a short tour of your own dashboard once your reviews are in (4 steps while the Getting set up card is showing, otherwise 3). See Guided tours.

Getting set up

Before anything is connected, the dashboard shows a Connect Google card, with the setup steps beside it. Once a platform is connected, a new business sees a Getting set up card at the top of the dashboard for its first 14 days, with three steps: Create your account, Connect your Google listing (or Connect a review platform, if you connected somewhere else) and Reply to your first review. Both show to people who can manage the business's connections.

Beside the steps is a review waiting for a reply, in the customer's own words. It comes from a platform Dinopix can post to: Google reviews, and Facebook, Instagram and TikTok comments. Dinopix picks the newest one with written text, and only shows a star-only review when none have text. Star rating plays no part in the choice. Reply to the reviewer's first name (for example Reply to Sophie) opens it on Reviews with the reply box ready, and See all N waiting opens every review and comment still waiting for a reply.

The card goes once your first reply is posted from Dinopix. A reply saved in Dinopix without posting does not count. On ProductReview and Trustpilot, where Dinopix cannot post, a reply saved with Save & copy counts. Replies you wrote on the platform itself do not count, and neither do replies auto-reply sent on its own.

The four headline numbers

• Average Rating. Every rated review across every connected platform, weighted equally. A 5-star Google review and a 5-star Facebook recommendation count the same. If you have entered baseline ratings for ProductReview or Trustpilot, those are included too.
• Reviews & Comments. The total of both, with the split underneath. Comments are social comments on your posts, which have no star rating, so they affect this number but not your average.
• This Month. New items received since the first of the month, with the change against the same count last month. Early in a month this will almost always look negative, because it compares a partial month against a full one.
• Response Rate. The share of reviews and comments that have a reply recorded. A reply you posted directly on Facebook or Google still counts once it syncs back, so this is not only replies sent from Dinopix.

Net Promoter Score

If you send NPS surveys, your score and the split of promoters, passives and detractors appear under the headline numbers, with a link to the full results. The card only shows once you have at least one response.

Platform Breakdown and By group

Platform Breakdown splits the totals per platform, which is the quickest way to see that one channel is dragging your average down. Each row shows:

• avg, the average star rating on that platform
• pos, the share of its reviews that read as positive (see how sentiment works)
• replied, the share of its reviews and comments with a reply

By group does the same for each of your location groups, and only appears once you have created at least one group. Baseline ratings belong to the whole business rather than a location, so they are left out of the group figures. That is why a group can show fewer reviews than the same platform in the business totals.

Recent Activity

The five newest reviews and comments across the business, each marked Replied or Pending. This is a shortcut, not a filter: use Reviews for anything you want to search, sort or work through properly.

Why the numbers can differ from the platform

• Only active listings count. A deactivated listing stops syncing and drops out of these totals. See Listings.
• Platforms hide some reviews. Google and Facebook both filter content they consider spam, and a review hidden at the source never reaches us.
• Syncs are periodic, not instant. A review left five minutes ago may not be here yet.
• Star-only ratings. Google reviews with no text still count in your average and in the totals.